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Savvy marketers, take note: video content is here to stay.

Even the likes of Mark Zuckerberg believes that video is a critical part of our future. The sheer volume of content online is growing exponentially, not to mention social media platforms prioritise video content allowing video to double the engagement of other post types

As a society, we are spending more time creating, consuming and sharing online content – now more than ever. Smartphone in hand, social media a tap away, it is easier now for brands to communicate. With these reasons in mind, this highlights the importance of content marketing.

SO WHY IS CONTENT MARKETING IMPORTANT?

Content marketing is a powerful tool to combat the crowded marketplace and be heard, allowing your business to expand your reach and engage with your audience. Content marketing has many different purposes, let’s explore a few ways video can support your business objectives:

  • Give your brand a voice
  • Show value – provide valuable information or insights to your audience
  • Educate and inform your audience about your products and services
  • Build relationships between your customers and business
  • Connect with your audience and grow your community
  • Communicate how your offerings can solve challenges
  • Build profiles and create stories
  • Start conversations and build conversions

HOW CAN VIDEO BE USED AS A CONTENT MARKETING TOOL FOR YOUR BRAND?

Video content needs to be a priority in any marketing strategy to inform, educate, entertain and connect with your audience.

Video content is easily and enjoyably consumable, builds trust, conveys your narrative and effectively engages your customers. Video content is versatile and can be used across the marketing mix – advertising, publicity and marketing.

If you’re interested in discovering how strategically crafted video content can help to grow your brand, contact the Katy at Grizzly Bear Media today. We are highly experienced content creators, and we’d be delighted to create a video that conveys your narrative to your audience.