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Understanding YOUR Audience

Understanding Your Audience So, we’ve talked about how important it is for your audience to get to know you, but now you need to get to know them.  To connect with your audience and grow your brand you need to understand who you are talking to. You will be able to...

Video Marketing = Creating Value

One of the greatest benefits of the internet is how easy it is to share your brand. However, as we become inundated with manufactured content it can start to feel meaningless and impersonal. Video marketing is a perfect way to break through and tell your story,...

Grizzly Bear Media Interview TIPS!!

You’re chosen to be the company spokesperson. You know the brand or story well and can usually rattle off facts and figures with ease. But you walk in to be interviewed on a big, broadcast TV camera and…. You freeze. There’s no doubt being interviewed on camera can be...

Importance of a Recce

by Sarah Melit Firstly, what is a Recce you ask? Recce is a military term that has been borrowed by media production folk.  Derived from “reconnaissance” in the noun sense and “reconnoitre” in the verb sense. It refers to a pre-filming visit to...