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Grizzly Bear Media Interview TIPS!!

You’re chosen to be the company spokesperson. You know the brand or story well and can usually rattle off facts and figures with ease. But you walk in to be interviewed on a big, broadcast TV camera and…. You freeze. There’s no doubt being interviewed on camera can be...

Importance of a Recce

by Sarah Melit Firstly, what is a Recce you ask? Recce is a military term that has been borrowed by media production folk.  Derived from “reconnaissance” in the noun sense and “reconnoitre” in the verb sense. It refers to a pre-filming visit to...

Why Your Brand Needs Story Telling

Storytelling is an essential tool when developing your business strategy with messaging that is memorable, emotionally engaging, and ultimately profitable. Developing your narrative allows your brand to share your history, challenges, successes and value propositions....

Content is KING!

If content is king, then why do digital marketers make great actors? They nail impressions. And a great way to boost impressions and engagement is a solid content strategy that feels natural – an effective method of doing this is creating a narrative or story....

The making of GBM’s About Us Animation

Creating a unique and original character animation starts with a strong understanding of the style and message the client is trying to convey. For Grizzly Bear Media, we wanted to tell our story and let our audience, and future clients, in on how we came to be. ...

Why include a VNR in your comms strategy?

In our world of constant news streams, tighter budgets, under resourced newsrooms, hungry consumers and competitive marketing strategies, there’s never been a better time to produce branded-content for easier results. Now is the time to include a Video News...