by Katy Smith | Jul 18, 2021 | Uncategorized
The fundraising environment has dramatically changed during the past year, forcing many of the typical fundraising ways to shift to virtual. In-person fundraising events and street campaigns have been cancelled or had numbers capped and face-to-face meetings have been...
by Katy Smith | Jul 7, 2021 | Uncategorized
Understanding Your Audience So, we’ve talked about how important it is for your audience to get to know you, but now you need to get to know them. To connect with your audience and grow your brand you need to understand who you are talking to. You will be able to...
by Katy Smith | Jun 14, 2021 | Uncategorized
One of the greatest benefits of the internet is how easy it is to share your brand. However, as we become inundated with manufactured content it can start to feel meaningless and impersonal. Video marketing is a perfect way to break through and tell your story,...
by Katy Smith | May 25, 2021 | Uncategorized
“People are products of their environment. If you want people to buy your products your products have to become part of their environment.” – Eric McFadden. Social media and online video production are important tools to build upon your brand. People are...
by Katy Smith | Mar 16, 2021 | Uncategorized
You’re chosen to be the company spokesperson. You know the brand or story well and can usually rattle off facts and figures with ease. But you walk in to be interviewed on a big, broadcast TV camera and…. You freeze. There’s no doubt being interviewed on camera can be...
by Katy Smith | Jan 11, 2021 | Uncategorized
by Sarah Melit Firstly, what is a Recce you ask? Recce is a military term that has been borrowed by media production folk. Derived from “reconnaissance” in the noun sense and “reconnoitre” in the verb sense. It refers to a pre-filming visit to...
by Katy Smith | Nov 23, 2020 | Uncategorized
Storytelling is an essential tool when developing your business strategy with messaging that is memorable, emotionally engaging, and ultimately profitable. Developing your narrative allows your brand to share your history, challenges, successes and value propositions....
by Katy Smith | Nov 4, 2020 | Uncategorized
If content is king, then why do digital marketers make great actors? They nail impressions. And a great way to boost impressions and engagement is a solid content strategy that feels natural – an effective method of doing this is creating a narrative or story....
by Katy Smith | Oct 14, 2020 | Uncategorized
Creating a unique and original character animation starts with a strong understanding of the style and message the client is trying to convey. For Grizzly Bear Media, we wanted to tell our story and let our audience, and future clients, in on how we came to be. ...
by Katy Smith | Sep 7, 2020 | Uncategorized
In our world of constant news streams, tighter budgets, under resourced newsrooms, hungry consumers and competitive marketing strategies, there’s never been a better time to produce branded-content for easier results. Now is the time to include a Video News...
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