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Importance of a Recce

by Sarah Melit Firstly, what is a Recce you ask? Recce is a military term that has been borrowed by media production folk.  Derived from “reconnaissance” in the noun sense and “reconnoitre” in the verb sense. It refers to a pre-filming visit to...

Why Your Brand Needs Story Telling

Storytelling is an essential tool when developing your business strategy with messaging that is memorable, emotionally engaging, and ultimately profitable. Developing your narrative allows your brand to share your history, challenges, successes and value propositions....

Content is KING!

If content is king, then why do digital marketers make great actors? They nail impressions. And a great way to boost impressions and engagement is a solid content strategy that feels natural – an effective method of doing this is creating a narrative or story....

The making of GBM’s About Us Animation

Creating a unique and original character animation starts with a strong understanding of the style and message the client is trying to convey. For Grizzly Bear Media, we wanted to tell our story and let our audience, and future clients, in on how we came to be. ...

Why include a VNR in your comms strategy?

In our world of constant news streams, tighter budgets, under resourced newsrooms, hungry consumers and competitive marketing strategies, there’s never been a better time to produce branded-content for easier results. Now is the time to include a Video News...

Tips for Engaging in a Virtual World

By Katrina Blowers – Seven News Presenter, Speaker and Confidence Mentor These strange new times are prompting us to pivot in so many ways. #WFH means needing to appear on webcam, Zoom or Skype with your colleagues or clients or even front up via video interview on...

What’s all the buzz about drone content?

Everyone is buzzing for aerial content, drone vision has become the hottest trend in storytelling since the inception of social media. Aerials allow your brand to stand out (or fly above) from your competitors, audiences and effectively show scale, highlight location...

Powerful communication – Kim Skubris

When was the last time you heard a good story? How did it make you feel? Happy? Sad? Inspired? Angry? Motivated? The strength of that good yarn lies not just in your understanding of it, and how it moved you, but also in the prospect of you repeating it to others....

Content marketing

Savvy marketers, take note: video content is here to stay. Even the likes of Mark Zuckerberg believes that video is a critical part of our future. The sheer volume of content online is growing exponentially, not to mention social media platforms prioritise video...

Why video and why now?

Why is video content important for your brand? Video is the most versatile and engaging content type, across all social media platforms – and even more so now, amid the COVID-19 restrictions. Analysis by Nielson, suggested that the current climate will push...