by Katy Smith | Mar 16, 2021 | Uncategorized
You’re chosen to be the company spokesperson. You know the brand or story well and can usually rattle off facts and figures with ease. But you walk in to be interviewed on a big, broadcast TV camera and…. You freeze. There’s no doubt being interviewed on camera can be...
by Katy Smith | Jan 11, 2021 | Uncategorized
by Sarah Melit Firstly, what is a Recce you ask? Recce is a military term that has been borrowed by media production folk. Derived from “reconnaissance” in the noun sense and “reconnoitre” in the verb sense. It refers to a pre-filming visit to...
by Katy Smith | Nov 23, 2020 | Uncategorized
Storytelling is an essential tool when developing your business strategy with messaging that is memorable, emotionally engaging, and ultimately profitable. Developing your narrative allows your brand to share your history, challenges, successes and value propositions....
by Katy Smith | Nov 4, 2020 | Uncategorized
If content is king, then why do digital marketers make great actors? They nail impressions. And a great way to boost impressions and engagement is a solid content strategy that feels natural – an effective method of doing this is creating a narrative or story....
by Katy Smith | Oct 14, 2020 | Uncategorized
Creating a unique and original character animation starts with a strong understanding of the style and message the client is trying to convey. For Grizzly Bear Media, we wanted to tell our story and let our audience, and future clients, in on how we came to be. ...
by Katy Smith | Sep 7, 2020 | Uncategorized
In our world of constant news streams, tighter budgets, under resourced newsrooms, hungry consumers and competitive marketing strategies, there’s never been a better time to produce branded-content for easier results. Now is the time to include a Video News...
by Katy Smith | Aug 4, 2020 | Uncategorized
By Katrina Blowers – Seven News Presenter, Speaker and Confidence Mentor These strange new times are prompting us to pivot in so many ways. #WFH means needing to appear on webcam, Zoom or Skype with your colleagues or clients or even front up via video interview on...
by Katy Smith | Jul 25, 2020 | Uncategorized
Everyone is buzzing for aerial content, drone vision has become the hottest trend in storytelling since the inception of social media. Aerials allow your brand to stand out (or fly above) from your competitors, audiences and effectively show scale, highlight location...
by Katy Smith | Jul 8, 2020 | Uncategorized
When was the last time you heard a good story? How did it make you feel? Happy? Sad? Inspired? Angry? Motivated? The strength of that good yarn lies not just in your understanding of it, and how it moved you, but also in the prospect of you repeating it to others....
by Katy Smith | Jul 8, 2020 | Uncategorized
Savvy marketers, take note: video content is here to stay. Even the likes of Mark Zuckerberg believes that video is a critical part of our future. The sheer volume of content online is growing exponentially, not to mention social media platforms prioritise video...
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