by Katy Smith | Jul 18, 2021 | Uncategorized
The fundraising environment has dramatically changed during the past year, forcing many of the typical fundraising ways to shift to virtual. In-person fundraising events and street campaigns have been cancelled or had numbers capped and face-to-face meetings have been...
by Katy Smith | Jul 7, 2021 | Uncategorized
Understanding Your Audience So, we’ve talked about how important it is for your audience to get to know you, but now you need to get to know them. To connect with your audience and grow your brand you need to understand who you are talking to. You will be able to...
by Katy Smith | Jun 14, 2021 | Uncategorized
One of the greatest benefits of the internet is how easy it is to share your brand. However, as we become inundated with manufactured content it can start to feel meaningless and impersonal. Video marketing is a perfect way to break through and tell your story,...
by Katy Smith | May 25, 2021 | Uncategorized
“People are products of their environment. If you want people to buy your products your products have to become part of their environment.” – Eric McFadden. Social media and online video production are important tools to build upon your brand. People are...
by Katy Smith | Mar 16, 2021 | Uncategorized
You’re chosen to be the company spokesperson. You know the brand or story well and can usually rattle off facts and figures with ease. But you walk in to be interviewed on a big, broadcast TV camera and…. You freeze. There’s no doubt being interviewed on camera can be...
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